All of the additional information we offer you with FitGrid Class App can be used to a) start a conversation with your clients that will drive loyalty to your studio, or b) create programs targeting specific clients that can drive revenue to your studio.
Starting A Conversation (To Drive Loyalty)
Remember that people don't want to enter into a big discussion about who they are or what they are looking for, BUT they do want to know that you know who they are.
That simple outreach, with a piece of information specific to them can make all the difference. For example:
Hey John -
I saw that Being Part of a Supportive Group was one of your main motivations for working out. Have you found that here at Studio X?
Hey Bernice -
I saw from the Class App that you have some ankle pain. How have you been holding up with that?
That's it. These simple outreaches will start a conversation with a client from a direction they didn't even expect, tying them more closely to you because they know you care.
Creating A Program (To Drive Revenue)
FitGrid Class App collects information about things like Pains and Conditions. If enough people have a certain pain or condition, you can launch a supplemental class to help them with that.
For example, if you have enough clients that have back pain, you can specifically target those clients with a $20 supplemental class on which stretches to do to reduce back pain while coming to your studio.
Or, you can create a whole new class catering to people with back pain, having a fair sense of the number of people that would be interested in it, ahead of time.
Below are some the ways you can leverage this information.
Whether a client states their goal is to lose weight or become stronger, using this information will help increase retention. Here are some ideas of what you could do knowing a client has a particular goal:
- Create a custom program to achieve the goal
- Create a group challenge designed to achieve the goal
- Create an accountability program where buddies help each other with goals
Understanding a client's motivations allows your studio to push the right buttons that will help the client achieve their goals. Use this information when communicating with the client to keep them coming back to the studio.
Clients can choose from these motivations:
- Commitment Contracts
- Being part of a supportive group/team
- Having a routine
- Visualizing an outcome
- Being pushed to my personal limits
- Competition with others
- Changing my exercises so I don’t get bored
Perhaps the most important statement a client can make is about that workout commitment. Clients may select any number from 1 to 21 workouts per week, and with this information, we can compare their goal versus actual visits.
- Client states workout goal is 3x per week (12x a month)
- Client actually attends 2x per week (8x per month)
- Send a message reminding them of their Fitness Goal and mention what motivates them to achieve that goal, with an acknowledgment they didn't achieve their workout goal.
Hey John -
We know getting stronger is important to you and we're here to help. You mentioned that competition with others helps motivate you and so we'd like you to join our upcoming challenge. The challenge consists of 5 classes a week which will help you blow past your 3 classes a week goal! Interested?