The Client Demand section of the report provides insights into the instructors ability to fill a class, their overall visit volume, and average clients per class.
Average Utilization Rate
This capacity utilization metric is important to understanding how full a particular instructor's classes. For example, a 50% fill rate means if the capacity for the room is 20 people, the instructor is averaging 10 per class.
Visits per Month
Visits per Month is the total number of clients the instructor saw within the month. This number includes repeat visitors (i.e. - if a client came back to the instructor 2 or 3 times).
Unique Clients per Month
Unique Clients per Month is the total number of different clients an instructor saw within the month. The greater the delta between TOTAL visits per month and UNIQUE clients per month, the higher an instructor's retention will be.
Average Clients per Class
Average Clients per Class is the total number of clients an instructor saw within the month, divided by the total number of classes taught.