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FitGrid Smart Segments
FitGrid Smart Segments

How smart segments are defined

Christina Pischel avatar
Written by Christina Pischel
Updated over 4 years ago

Sales Segments

  • Classes In Package Almost Finished: Clients who have almost used up all of the sessions in their package

  • Intro Offer Expiration Date Coming: Clients whose Intro Offer expiration date is approaching.

  • Classes In Intro Offer Almost Finished: Clients whose Intro Offer number of sessions are almost finished.

  • Intro Offer New And Visited Once: Clients who are visiting for the first time under an Intro Offer.

  • Package Expiration Date Coming: Clients whose package expiration date is approaching.

  • New Studio Client: New studio client who just visited for the 1st time.

  • ClassPass High Frequency: Clients who frequently book classes at your studio using ClassPass.

At-Risk Segments

  • Not In Studio 15 Days: Clients who haven’t been to the studio in 15 days but who have previously visited.

  • Decreasing Frequency: Clients whose number of visits to your studio have recently declined compared to the previous month.

  • Low Utilization: Clients with memberships or packages whose visits are 50% lower than the average number of visits at your studio. FitGrid also filters out any individuals in this group with increasing visit frequency in the most recent 30 days.

Feel Good Segments

  • High Utilization: Clients with a membership or package, whose visits are 20% above average at your studio.

  • Highest Attendance: The top 20% of your client population with the most visits to your studio over a rolling 30 day period.

  • Highest Spend: The top 20% of your client population who have recently spent the most money on classes at your studio over a rolling 30 day period. FitGrid filters out people with less than 30 days of total history with the studio.

  • Increasing Frequency: Clients whose visits recently increased compared to the previous month.

  • 5 Class Milestone: Clients who have made it to 5 classes in the studio.

  • 10 Class Milestone: Clients who have made it to 10 classes in the studio.

  • 25 Class Milestone: Clients who have made it to 25 classes in the studio.

  • 50 Class Milestone: Clients who have made it to 50 classes in the studio.

  • 100 Class Milestone: Clients who have made it to 100 classes in the studio.

  • 200 Class Milestone: Clients who have made it to 200 classes in the studio.

  • Birthday Today: Client’s birthday is today.

  • Birthday Coming in 7 Days: Clients who have an upcoming birthday in 7 days.

Miscellaneous Segments

  • ClassPass General: Clients who occasionally book classes at your studio using ClassPass.

  • General User: Clients who don't fall into a special segment.

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